Adobe launches AIR Launchpad, acquires Day Software
August 27th, 2010Adobe AIR Launchpad
Good news for Flex and AIR developers!
As rich internet applications gain popularity among developers and business owners, competition between platform providers consequently toughens. With Adobe and Microsoft leading the pack of RIA platforms, clients are faced with a tough decision between the two. Both platforms comes with a list of pros and cons. This week however, with the beta release of Adobe AIR Launchpad, Adobe gives us and our developers another great reason for choosing Adobe.“Adobe AIR Launchpad is a desktop tool that helps Flex developers get started building desktop applications deployed on Adobe AIR. It generates a basic Flex project that can be used to jumpstart AIR application development in Flash Builder.” [Source: Adobe Labs]
Developed by the Adobe Evangelism Team, it is intended to simplify and shorten the creation of AIR applications by generating a Flex Project, including its Flex and ActionScript code. This is done by simply selecting the features you want to implement on you AIR application. Launchpad offers a vast range of settings, from configurations such as http monitoring capabilities, global error handler, idle time detection, etc…, to code options like drag/drop, using sockets, native process, and more. Even with all these features, Adobe makes it clear that AIR Launchpad’s use is limited to, as its name suggests, launching applications. Developers still need to code the functions of the application, using the generated code as a foundation.
The Adobe AIR Launchpad works only with Adobe Flex 4.1 and Adobe AIR 2. Download your Launchpad now at http://labs.adobe.com/downloads/airlaunchpad.html
Flash, Flex, AIR and Livecycle to Leverage Adobe’s Day Acquisition
In an official press release by Adobe Systems Incorporated, the IT Company has announced their plans of acquiring Day Software, a Swiss-owned company focused on delivering Web 2.0 enterprise solutions. Both parties have entered into a definitive agreement in anticipation of the transaction, expected to be finalized by December of this year.
The acquisition, amounting to approximately US$240 million, is a strategic move that will benefit both Adobe and Day. For Adobe, introducing Day’s Web Content Management, Digital Asset Management, and Social Collaboration applications into their product line will especially improve their Digital Enterprise Solutions Business Unit. These applications give Adobe the opportunity “to help organizations transform themselves by enabling them to create, manage, distribute and monetize content while optimizing the web experience for their customers”. On the other hand, Day Software can leverage their applications with the richness and dynamism that Adobe RIA technologies (Flash, Flex, Air) offer, PDF-based solutions, and LiveCycle’s enterprise integration capabilities.
With this acquisition, it is evident that Adobe has its eyes set on capturing a larger market in the IT industry; expanding their efforts from a more creative and media focused market to enterprise and mobile.
Resources:
http://labs.adobe.com/downloads/airlaunchpad.html
http://www.adobe.com/aboutadobe/pressroom/pressreleases/201007/072810AdobetoAcquireDaySoftware.html
![airlaunchpad_screen_515x418 Adobe Air Launcpad [Source: Adobe]](http://www.key2flex.com/blog1/wp-content/uploads/2010/08/airlaunchpad_screen_515x418-300x243.gif)




So far, 2010 has proven to be a year of company acquisitions not just in the IT world but across different industries. Just recently, Google bought Invite Media, a media buying platform, for a speculated amount of $70 million. The search engine, also very popular with its online advertising tools, extensively utilizes the bidding method for their keyword and ad placements making Invite Media’s “real-time bidding” a perfect addition to its tools. According to Google, Invite Media’s technology is important to the advertising ecosystem they are trying to build, saying “real time bidding technology is an important part of this ecosystem. It enables advertisers and agencies to tailor their bids on an impression-by-impression basis, based on their own data, when bidding on websites that choose to make their ad space available through an advertising exchange.” [Source: DoubleClick by Google]